Official Company Profile • Fortitude Valley, QLD

Our Mission: Empowering 8,000 Lifters with Zero-Guesswork AI

Formly is a high-performance fitness technology partnership founded in Fortitude Valley, Brisbane. We combine computer-vision biomechanics, instant audio feedback, and automated nutrition to eliminate lifting injuries and simplify gym progression.

Founding Leadership

Formly operates as an established three-way partnership dividing product, operations, and finance.

33.3% EQUAL PARTNERSHIP

33.3% Equity

Roman Sarti

Chief Executive Advisor & Co-Founder

Leads product vision, AI computer vision integration, business strategy, and investor relations.

33.3% Equity

Alexander Zhao

Chief Operating Officer & Co-Founder

Manages legal compliance, operational infrastructure, international IT oversight, and platform scalability.

33.3% Equity

Benji Burr

Chief Financial Advisor & Co-Founder

Directs financial forecasting, unit economics, value proposition validation, and customer acquisition channels.

PRIMARY RESEARCH & SURVEY FINDINGS

Data That Built Formly

The customer side of our Value Proposition Canvas (Benji Burr) validated real lifter needs across 3 key pillars.

FIGURE 9: PROGRAM CREATION

47%

Found creating an effective workout program extremely or somewhat difficult.

Struggle (Extremely/Somewhat)47%

Average / Neutral28%

Easy25%

Formly automatically synthesizes full periodized splits.

FIGURE 15: MOST INTERESTING FEATURES

#1 Rank

Personalized Nutrition Guidance ranked as the #1 most desirable feature.

1. Personalized Nutrition Guidance

94%

2. AI Adaptive Workout Plans

89%

3. Real-Time Camera Form Analysis

87%

4. Progressive Overload & Velocity Tracking

78%

Adaptive weekly calories integrated directly with sets.

FIGURE 5: RESULTS DESIRED

44%

Muscle Growth (Hypertrophy) identified as primary goal for majority of gym-goers.

Muscle Growth (Hypertrophy)44%

Improving Sports Performance29%

General Fitness & Longevity27%

Hypertrophy volume presets preloaded in Formly generator.

Brisbane Operations & Headquarters

Formly operates from a dedicated 600m² facility in Fortitude Valley, Queensland. To run real-time camera computer vision models without lag, high-speed fiber internet and internal GPU servers are maintained around the clock.

21/351 Brunswick Street, Fortitude Valley, QLD 4006, Australia

Australian Business Number (ABN): 69 699 333 676

Facility Specs: 600m² Fortitude Valley tech office & dedicated AI server room

S.M.A.R.T. Business Milestones

6-Month Active User Goal

8,000 active concurrent subscribers

8,000 USERS

6-Month App Installs Target

Social media & brand ambassador distribution

10,000 INSTALLS

Unit Break-Even Point

$18,955 startup cost / $18.99 per unit

998 UNITS

Year 1 Dream Milestone

Personal records and physical transformations

1,000 LIFTERS

Experience Formly's AI Vision First-Hand

Test our real-time joint kinematic tracker right now in your browser, or generate a tailored workout split.

Launch AI Form Studio View All Plans ($18.99/mo)